Swordfish Communications We Give Your Business The Edge

About Swordfish Communications


Maybe you've never used public relations before. Or perhaps your organization's PR is handled by an office manager or some other executive when they can spare time from their other duties. Maybe you've just been put off by large agencies that send their top people to the pitch meeting, and then you never see those faces again.

There's a new kind of fish in the PR waters in the Philadelphia area, and unlike some of the other sharks around, we won't take an arm and a leg.

Our mission is to provide an extremely high level of personal service, with the goal of becoming your virtual partner in order to help you grow, increase your visibility and reputation, and ultimately enhance the bottom line.

Swordfish Communications' expertise is getting your company and its messages favorable coverage in the news media. We know what editors, producers and writers like, what makes a good story, and how best to get your messages in their hands...and in print or on the air.

Swordfish's founder, Gary Frisch, is a former journalist, switching to public relations in 1989, as a PR writer for Panasonic Consumer Electronics. Later, working for an outside agency to Panasonic, he was involved in the launch of the DVD format in the United States, researching and writing technical backgrounders and capabilities sheets to help the media cover this evolution in A/V entertainment.

Frisch worked at two more agencies before launching Swordfish Communications in 2007. When he's not generating great press for his clients, he frequently writes about PR and branding topics, and his work regularly appears in The Philadelphia Inquirer, The (North Jersey) Record, The (Newark) Star-Ledger, the PR industry trade journal The Bulldog Reporter, and Linkedin Pulse. His varied contributions and reader engagement earned him recognition as one of Linkedin's "Top Voices" of 2015, the inaugural year for the list.


Why "Swordfish"?


Gary Frisch once aspired to become a Navy pilot, and, because of his last name, always thought his squadron "call sign" should be "Sword" (Get it?). However, a group of fighter pilots he befriended during an air show in Virginia Beach told him the squadron picks the names for the new guys, and promptly dubbed him "Tuna" instead. Since he thought "Tuna Fish Communications" was a lousy name for a company, Frisch fell back on his "sword" and named his new agency after his own vicarious fighter pilot call sign.